About Us

Privacy Policy

Updated December 31, 2019

Asmodee North America, Inc. (“ANA”), is committed to protecting your privacy. ANA is located at 1995 County Rd B2 W, 55113, Roseville, MN and is a subsidiary of the Asmodee Group. This privacy notice applies to the ANA website, ANA studio websites, information collected by those sites and by telephone and email. It governs data collection and usage by ANA for product sales, tournaments, contests, sweepstakes, and related services; it does not apply to other online or offline sites, products or services. Personal information of all users is collected, used and disclosed as described below.

Collection of your Personal Information

As an e-commerce and community website, ANA collects the following personal information from its website visitors (“PI”):

  • Name
  • E-mail address
  • Home or work address
  • Telephone number
  • Credit Card and/or other payment methods

Use of your Personal Information

PI collected by ANA from an Online Store Account (see Terms of Use on the ANA website for definition) is used for the purpose of billing and shipping your online purchases. 

ANA does not sell, rent or lease PI to third parties. It is possible that ANA may use PI to inform you of other products and services available from ANA and its affiliates. ANA may also contact you via surveys or other means to conduct research about your opinion of current services or potential new services that may be offered. In those cases, your PI is not disclosed to a third party by ANA.

ANA occasionally hires other companies to provide limited services on its behalf, such as handling the processing and delivery of mailings and packages, providing customer support, processing transactions, conducting surveys or performing statistical analysis of our services. We will only provide those companies the PI they need to deliver the service. Such service providers would be under an agreement to maintain the confidentiality of your information and be prohibited from using that information for any other purpose. We use common carriers to deliver packages and mailings.

ANA may access and/or disclose your personal information if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on ANA; (b) protect and defend the rights or property of ANA, including its websites; or (c) act under extenuating circumstances to protect the personal safety of users of the ANA websites or the public.

PI collected on this site may be stored and processed in the United States or any other country in which ANA or its affiliates, subsidiaries or agents maintain facilities, and by using this site, you consent to any such transfer of information outside of your country.

Automatic Information

 "Automatic Information" is information automatically collected by our webserver (which may be hosted by a third party) or third-party services (such as Google Analytics) that your web browser automatically makes available to us whenever you visit our website.

We receive and store certain types of Automatic Information whenever you access our websites or interact with us. This includes "Cookies." A "Cookie" is a small text file that is sent to your browser and provide a means for websites to recognize you and keep track of preferences. Among other things, Cookies help us identify returning users and maintain your user session, so you do not have to log in each time you access the site from the same computer.

In addition to Cookies, our webserver automatically recognizes and/or collects (when possible) certain information, such as your web browser and IP address.  An "IP Address" is a number assigned to your computer when you connect to the Internet.

We may use such Automatic Information for purposes of system administration, to improve design and content and in the aggregate to analyze website usage and/or to assess the traffic to the website.

Our websites may have Google Analytics enabled. To find out how Google Analytics collects and processes data, read "How Google uses data when you use our partners' sites or apps" (located at https://policies.google.com/technologies/partner-sites)

Unsubscribing from Announcements – Opt-out Policy

ANA offers its customers choices for the collection, use and sharing of PI.

From time to time, we send announcements by e-mail: news about coming games, important changes in our websites or services, special offers, etc. You may choose to completely turn off these announcements at any time by going to your profile and update the "I agree to receive newsletters and offers from Asmodee and its partners" checkbox in the Subscriptions section. If you are not logged in to your account, you may also use the Unsubscribe page and enter the e-mail address that you used for your Account. Please note that if you unsubscribe, you will not receive any e-mails from us at all. If you change your mind later, you may turn the announcements back on by returning to your profile and update the "I agree to receive newsletters and offers from Asmodee and its partners" checkbox in the Subscriptions section. 

Updating Your Personal Information

If you wish to review, update, correct or delete certain PI yourself, you may also do that in to your profile and you can find help at  https://asmodee.helpshift.com/a/asmodee-net/.  If you completely delete all of your PI, then your Account may become deactivated.

Security of your Personal and Financial Information

ANA is committed to protecting the security of your personal and/or financial information. We use a variety of security technologies and procedures to help protect your personal and/or financial information from unauthorized access, use, or disclosure. For example, we store the personal and/or information you provide on computer systems with limited access that are located in secured facilities, use industry standard best practices for data security and use payment provider Authorize.net.

California Residents Notice: Effective Date January 1, 2020

Pursuant to the terms of the California Consumer Protection Act of 2018 (CCPA), California residents have the right to request, either directly themselves, or through an authorized agent:

  • disclosure of categories* and specific PI collected within the last 12 months, no more than 2 times per year, and the business purpose for such collection
  • disclosure of PI sold or disclosed to a third party for a business purpose
  • deletion of PI
  • access and data portability
  • opt out of sale of PI, if applicable

If you as a California resident wish to exercise any of your rights above please contact us at the following email address or telephone number [email protected] or 855-382-8880. 

We will use our best efforts to honor your request within 45 days following receipt and verification.

ANA prohibits discrimination for exercising a CCPA right.

CCPA Category Mapping

Below is a chart of PI we collect, the source of PI and the corresponding CCPA category:

Category  PI Collected   Source
Identifiers Name, address, email, phone number You
Commercial Information   Product purchases, payment method You
Internet or other electronic activity  IP address, Cookies, web browser You, your device

Contact Information


Plaid Hat Games
16801 Addison Rd, Suite 255
Addison, TX 75001
United States of America


[email protected]

Office Hours

M-F 10:00 AM - 6:00 PM EST

Damaged/Missing Game Parts

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